For starters, network marketing is all about marketing. It is not about cold calling, pestering your friends and relatives (including your 70 year old grandmother to buy skin care) and holding weekly meetings at the hotel.
If you want to succeed at network marketing, you must realize that network marketing is about creating a marketing system that your downlines can duplicate. Magnetic Sponsoring teaches you how to achieve that by doing the following:
Create more targeted (or qualified) leads using Internet marketing techniques such as Search Engine Optimization (SEO), Pay-Per-Click (PPC) campaigns such as Google AdWords, blogging and even viral marketing techniques.
Generate extra cash flow for the network marketing rep. This cash flow is very important for every network marketing rep because there are fixed costs in running a network marketing business.
Position yourself as an expert in the network marketing field using attraction marketing (or some say – the Law of Attraction)
The biggest mistake one can make in network marketing is to try and be a bulldog recruiter, make 100 cold calls to dead beat leads (after spending a lot of money on them) and expecting your entire network to replicate the same flawed method.
Remember, a lack of a proper marketing system should not be compensated by motivation or inspiration. According to Magnetic Sponsoring, you need to invest in a good marketing system or else you will never see great success in your network marketing efforts.